Status: v2 (marketing-strategist, 2026-04-21). Pricing unverified — WebFetch/WebSearch denied in this session. All numbers from training cutoff January 2026. Attempted live URL: https://www.trade-ideas.com/pricing/. Timestamp of attempted fetch: 2026-04-21T00:00Z (blocked).
What they are
Trade Ideas is a real-time equity scanner + AI-driven stock picking tool aimed at active retail day traders and short-term swing traders. Its headline feature is Holly, a set of AI/algorithmic "virtual analysts" that scan the market overnight and deliver a curated list of equity picks for the trading day. Secondary features: OddsMaker (historical pattern backtest), Brokerage Plus (order routing add-on to several brokers), Chart stats, Strategy Room.
Founded 2003. San Diego. Long-established in the equity-scanner niche. The audience skews older active retail (40s-60s) with serious screen time.
Positioning (what they say about themselves)
"AI-powered trading for the serious active trader."
Holly as the headline: overnight AI scans, delivered as a daily trade list.
Real-time streaming scanner — hundreds of pre-built filters + custom.
"Brokerage Plus" turns the scanner into an order-routing surface for supported brokers.
Pricing (as of training cutoff 2026-01 — unverified)
Premium is the default power-user tier — Holly + OddsMaker + Chart Stats bundled. Standard strips out Holly. Historical pricing has run higher on month-to-month.
How Raxx differentiates (the one-paragraph answer)
Trade Ideas' Holly AI is an equity-scanning day-trader tool priced like a Bloomberg; Raxx is a weekly-cadence options proposal layer priced like a Netflix family plan. Their Holly surfaces candidate tickers — "AAPL unusual volume + momentum setup, 62% historical win-rate on this pattern" — and hands you the scan. That's upstream of a trade plan; it tells you where to look. Raxx does a different job: it takes your P/L target and hands you the structured trade — "5-wide SPX iron condor at 16-delta shorts pays $1,050 with 82% win-rate over 2019-2025 vol regimes." Different question, different product. Our reader isn't scanning for breakouts; they're running a weekly premium book and the ticker is already SPX/SPY/QQQ or their short list of liquid single names. Trade Ideas' price point (~$108/mo Premium) is a useful data point that serious retail pays for AI-driven tooling, and our $29 Pro / $79 Pro+ looks cheap in that context. The category overlap is zero; the pricing-anchor signal is strong.
What they do well
Holly AI branding. The "virtual analysts" metaphor is sticky and a decade old — real equity built up.
Real-time streaming scanner. Genuinely useful infrastructure for active day/swing traders.
OddsMaker backtest on patterns. Equity-specific, not options, but functionally similar conceptual flow to what Raxx does for options structures.
Longevity + stability. In market since 2003; real customer base, real word-of-mouth.
Equity-only. Holly scans stocks and ETFs; there is no options-chain AI proposal. Our category is untouched.
Day-trader cadence, not weekly-income cadence. Different persona.
No broker-agnostic story beyond the Brokerage Plus add-on to a short list of supported brokers.
No paper-ledger retention as first-class feature. OddsMaker is historical pattern testing, not a retained paper book.
Price anchors the high end. At ~$108/mo Premium, they signal "pro tool" — which positions Raxx favorably at $29/$79.
Passwords, not passkeys. Industry-standard, but contrast with Raxx invariant.
Where they have room (honest)
Real-time scanner infrastructure is genuinely hard. We don't and won't build one.
Equity-scanner market is adjacent, not overlapping. A user who needs Trade Ideas probably also could use Raxx — they solve different problems on different cadences.
Their audience is older and stickier than our target. Trade Ideas churn is low; we won't poach easily, and shouldn't try.
Implications for positioning
Not a competitor in the category sense. Different asset class (equity scan vs options structure), different cadence (day trade vs weekly income), different job (where to look vs what to execute).
Use as a pricing anchor for "retail AI tooling is worth paying for." Their ~$108/mo Premium validates our $29/$79 bands as conservative.
Honest copy:"For real-time equity scans with AI virtual analysts, use Trade Ideas. For options structures qualified against your weekly number, use Raxx."
Consider integration signal only. If a user runs Trade Ideas for equity signal and wants to turn a flagged ticker into an options credit spread, Raxx is the next step. Reasonable content-marketing angle; no product work implied.
Watch-list signals
Trade Ideas ships an options-structure proposal feature (would overlap — probability low; they've been equity-forward for 20 years).
Holly gets repositioned as general "AI trading assistant" vs equity scanner. Watch copy for that shift.
Pricing moves further upmarket or adds a sub-$50 tier that would reshape the retail AI-tool pricing landscape.
Verification queue for human
[ ] Confirm Standard ~$84/mo and Premium ~$108/mo (or current equivalents)
[ ] Confirm annual discount structure
[ ] Confirm no options-structure AI proposal feature has shipped
[ ] Confirm Brokerage Plus still exists as an add-on