Status: v2 (marketing-strategist, 2026-04-21). v1 preserved at
pricing.md. Brand name Raxx is locked.Pricing verification status: WebFetch and WebSearch were both denied in this session. Every competitor anchor below is from training cutoff January 2026 and carries the attempted URL so a human (or a tool-enabled run) can verify. Flagged
[unverified: training cutoff 2026-01]. Before any public-facing use, a human must spot-check every row in the anchor table.
Three tiers: Free / Pro / Pro+, monthly-first with a 2-months-free annual discount. Pro at $29/mo, Pro+ at $79/mo. Founders promo: see Founders Promo epic (#204) — time-based engagement loop, 3 months free paper trading on Founders signup (original below-sticker offer retired 2026-04-23). Rationale below now grounded against a wider anchor set (adding Public, Robinhood, Trade Ideas, thinkorswim).
Hold at $29. The widened anchor set reinforces the v1 recommendation rather than unseating it:
- Composer Pro at ~$24/mo [unverified: training cutoff 2026-01 — source attempted https://www.composer.trade/pricing] sits just below us, which is correct — Composer is equity-only, less differentiated tooling, lower ceiling.
- QuantConnect Quant Researcher at ~$20-30/mo [unverified: training cutoff 2026-01 — https://www.quantconnect.com/pricing] lands in our range for a code-literate persona; we charge the same range for a no-code persona with less operational friction.
- Trade Ideas Standard at ~$84/mo and Premium at ~$108/mo [unverified: training cutoff 2026-01 — https://www.trade-ideas.com/pricing/] anchor the high end of the "retail algo tool" category; we are materially cheaper for a more opinionated feature set.
- Robinhood Gold at $5/mo [unverified: training cutoff 2026-01 — https://robinhood.com/us/en/about/pricing/] is a different product (margin + instant deposits, not research) so is not a direct anchor; we explicitly do not compete there.
A move up to $39 would cross the psychological "real subscription" threshold retail scrutinizes; a move down to $24 or below would erode the tier gap with Composer Pro and signal we don't believe in the ceiling. $29 is the load-bearing price point.
Hold at $79. QuantConnect's team-tier band (~$60-120/mo, node-scaling) [unverified: training cutoff 2026-01] brackets us; Trade Ideas Premium sits above; Composer's Premium at ~$59 sits below. $79 is correctly positioned between "power user" and "semi-pro" without tipping into "enterprise."
Retired: The original below-sticker, time-bounded Founders offer was retired on 2026-04-23 (decision on record). See Founders Promo epic (#204) for the replacement: a time-based engagement loop where Founders receive 3 months of free paper trading on signup conversion, with additional time earnable via structured feedback and referrals. The first 250-seat cap is preserved for scarcity.
All rows: [unverified: training cutoff 2026-01]. Timestamp of attempted live fetch: 2026-04-21T00:00Z (blocked). Source-URL column is what a verifying human should open.
| Competitor | Entry | Mid / headline tier | Top retail tier | Source attempted | Notes |
|---|---|---|---|---|---|
| Composer | Free (paper only) | ~$24/mo Pro (~$240/yr annual) | ~$59/mo Premium | https://www.composer.trade/pricing | Restructured 2-3× in 24 months; treat as fuzzy |
| tastytrade | Free platform, commission-based | $1.10/contract open, $0 close, $10/leg cap on equity options | n/a (no subscription) | https://tastytrade.com/pricing/ | Cap is their headline feature; index options carry different cap, verify |
| IBKR Lite | $0 stocks, $0.65/contract options | — | — | https://www.interactivebrokers.com/en/pricing/commissions-home.php | PFOF-enabled; no subscription |
| IBKR Pro | Fixed $0.65/contract or Tiered $0.15-$0.65 sliding with volume | Market-data bundles $4.50-$15/mo each | — | https://www.interactivebrokers.com/en/pricing/commissions-home.php | No PFOF; data a la carte |
| QuantConnect | Free (shared cluster) | ~$20-30/mo Quant Researcher | Team $60-120/mo, Enterprise $240+ | https://www.quantconnect.com/pricing | Node-based billing; data bundles extra |
| thinkorswim | Free to Schwab clients | — | — | https://www.schwab.com/trading/thinkorswim | No standalone subscription; bundled with Schwab brokerage account; commissions $0 stocks, $0.65/contract options |
| Public.com | Free | Public Premium ~$10/mo or $96/yr | — | https://public.com/pricing | Premium adds higher-yield cash, advanced insights; no options-specific tier |
| Robinhood | Free | Robinhood Gold $5/mo or $50/yr | — | https://robinhood.com/us/en/about/pricing/ | Gold unlocks margin, instant deposits, higher APY on uninvested cash, research; commissions $0 stocks, $0 options (PFOF-funded) |
| Trade Ideas | — | Standard ~$84/mo / Premium ~$108/mo (annual pricing cheaper per-month) | Brokerage Plus add-on extra | https://www.trade-ideas.com/pricing/ | Holly AI scanning; equity-focused; month-to-month pricing runs higher |
| Capability | Free | Pro | Pro+ |
|---|---|---|---|
| Paper-trade history retention | 90 days | 3 years | Unlimited |
| Concurrent paper strategies | 2 | 10 | Unlimited |
| AI trade proposals / month | 25 | 500 | 5,000 |
| Backtests / month | 20 | 250 | Unlimited (fair use) |
| Backtest depth | 1 year | 10 years | 20+ years |
| Broker integrations | Alpaca paper | Alpaca live + 1 other (IBKR or tastytrade) | All supported brokers |
| Options chain depth | Delayed 15-min | Real-time | Real-time + historical chains |
| Concurrent live strategies | 0 (paper only) | 3 | Unlimited |
| Data export (CSV/API) | Manual CSV, last 30 days | CSV + personal API key, full history | CSV + API + webhooks |
| API rate limit | 60 req/min | 600 req/min | 3,000 req/min |
| Email alerts | Yes | Yes | Yes + SMS/webhook |
| Priority support (email) | Best-effort, 72h | 24h business-day | 4h business-day |
| Non-gated (every tier) | |||
| Passkey authentication | Required | Required | Required |
| GDPR data-subject rights | Full | Full | Full |
| Core paper trading | Full | Full | Full |
| Core options chain viewer | Full | Full | Full |
Standard SaaS ratio. The v1 rationale is unchanged: enough to matter, not enough to train customers to wait for a sale. Call it "2 months free" in copy, not "17% off" — the former is anchored to a known unit (months of product); the latter reads like a coupon.
Alt A — Drop Pro below $29 (e.g., to ~$20 to match QuantConnect's low end). Tempting given Robinhood Gold at $5 and Public Premium at $10, but those are different product categories. Moving down signals "consumer app" and misaligns with the "serious tool" positioning. Reject.
Alt B — Raise Pro+ to $99 for symmetric spacing ($29 / $99, ≈3.4× multiplier). Cleaner pricing optics. Risk: crosses the "I need to ask my CFO" threshold for retail. Reject narrowly — revisit after first 500 Pro+ signups.
Alt C — Usage-metered AI proposals (pay per proposal beyond monthly quota). Discussed in v1; same verdict. Retail hates metered billing. Keep flat-rate with generous quotas.
The tier structure hasn't moved from v1, so no new engineering scope is implied by this pricing refresh. The existing v1 handoff (billing integration, feature-flag gates for retention + concurrent strategies + AI proposal quota + rate limits + broker connections, entitlement checks, "upgrade" UX) is still the work to be filed.
One net-new analytics ask when the Founders promo ships: cohort tag on the first 250 signups so we can measure conversion to paid tier after the free window and validate the $29 ceiling. Hand that off in a comment on the PM's billing/analytics card — do not file directly.