Ballard Spahr Intro Email — 2026-05-27
Internal note: This is a draft for Kristerpher to review and send from kris@moosequest.net. Not legal advice. Outreach material only.
Subject
Pre-launch retail trading software — marketing copy + disclaimer review, PA UTPCPL, FTC, SEC
Body
To the Consumer Financial Services Practice Group at Ballard Spahr LLP,
My name is Kristerpher Henderson, and I am the founder of MooseQuest LLC, a Pennsylvania single-member LLC building Raxx — a rule-based trade-management platform for retail options traders. The platform enforces the structured entry, credit, and exit rules a trader defines before any capital moves. We are in pre-launch personal-use testing, approaching a public launch in the near term.
I identified Ballard Spahr through your Philadelphia presence and your firm's multi-practice breadth in consumer financial services. The nature of this review spans consumer protection, FTC advertising, and the SEC investment-adviser perimeter — and I want a firm that can address all three of those lanes in one conversation rather than routing to separate specialists.
What I need: A focused 2-hour copy and disclaimer review of the getraxx.com marketing copy, covering:
- PA UTPCPL strict-liability exposure under the 2021 Gregg v. Ameriprise ruling — as a PA-domiciled LLC, any marketing copy with the capacity to be read in a misleading way creates exposure regardless of intent, and I want to close that gap before we go public
- FTC Section 5 substantiation standard — specifically whether a newcomer-audience framing (positioning Raxx as a structured starting point for traders who want to know their process before risking capital) creates an implied outcome claim, and if so what substantiation would be required
- Footer and backtest-mock disclaimer adequacy — draft language is already prepared; we need attorney approval before it goes live
- SEC §202(a)(11) investment-adviser perimeter — confirming our current product posture (user-defined rules only, retrospective results, no AI recommendations, no execution by Raxx) sits outside the advisory definition, and identifying the precise behavior that would change that analysis
I have staged a full compliance research brief and a meeting-ready question list covering all four areas, which I can share ahead of any call. Our budget for this review is $700–$1,200 flat for the 2-hour session; if that does not fit your engagement model I am open to a conversation about scope.
Would someone on your consumer financial services team be available in the next two to three weeks? I can work around your schedule.
Kristerpher Henderson Founder, MooseQuest LLC kris@moosequest.net
Pre-meeting materials Kristerpher can send on request
- Internal compliance research brief covering PA UTPCPL, FTC Section 5, SEC §202(a)(11) analysis, and a copy-by-copy risk matrix for each proposed marketing phrase (linked via Google Drive)
- The prepared attorney-question list for the session (6 specific questions under section P of our questions-for-attorney document)
- Current getraxx.com copy in text form for pre-read
Draft prepared: 2026-05-27 UTC Send from: kris@moosequest.net Recipient: Ballard Spahr LLP consumer financial services practice group Contact page:
https://www.ballardspahr.com/services/practices/consumer-financial-services