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Brand Package RFP — 2026-06-05

What this package is

This is the external engagement-ready brand brief for commissioning a logo designer or branding agency to build the Raxx / MooseQuest visual identity. It is ready to send except for one gate: the trademark attorney (Matthew Crosby) has not yet returned the option-(b) write-up on the RAXX path forward. The package is written with placeholder tokens so the operator can do a single find-and-replace pass and send the same day Matthew's response comes in.

Package contents

File Purpose
README.md This file — index, placeholder table, send instructions
cover-letter-variant-a-freelance.md Short cover letter for solo freelance designer
cover-letter-variant-b-agency.md Short cover letter for branding agency / studio
engagement-package-variant-a.md Full Variant A engagement document (freelance scope)
engagement-package-variant-b.md Full Variant B engagement document (agency scope)
ip-terms-clause.md Work-for-hire + assignment clause — flagged for BLR review
reference-brands.md Positive and negative brand references with explanations
placeholder-swap-table.md Single-source placeholder values to fill after Matthew's response
print.css Print/export CSS for Drive-ready PDF rendering

Attached source documents (stay in repo, go to Drive as PDFs or attachments)

Placeholder swap table (quick reference)

See placeholder-swap-table.md for the full table. The three primary tokens:

Placeholder Resolves to (operator fills after Matthew's response)
[BRAND_NAME_PRIMARY] RAXX, MooseQuest, or new name
[BRAND_NAME_SECONDARY] (none), Raxx-as-product-line, or (none)
[TRADEMARK_STATUS] One of three status strings (see swap table)

Send flow — operator actions after Matthew responds

Estimated operator work time: under 90 minutes.

Step 1 — Pick the name path (5 min) After Matthew's option-(b) write-up arrives, read it and pick: - (a) RAXX as standalone registered mark - (b) MooseQuest is the brand, RAXX is the product-line treatment - (c) Reposition — name change; brand starts from a different word

Step 2 — Fill the placeholder swap table (10 min) Open placeholder-swap-table.md. Fill in the three resolved values for [BRAND_NAME_PRIMARY], [BRAND_NAME_SECONDARY], and [TRADEMARK_STATUS]. Also fill the operator contact fields if any were left blank.

Step 3 — Run placeholder swap on both engagement packages (5 min) Simple find-and-replace (any text editor or sed) on both engagement-package-variant-a.md and engagement-package-variant-b.md. Every placeholder is wrapped in square brackets and all-caps so they are hard to miss. The cover letters inherit from the engagement packages.

Step 4 — Dispatch BLR to redline the IP clause (async — do not block send on this) Send ip-terms-clause.md to BLR (business / legal review). BLR redlines the work-for-hire and assignment clause language. This can happen in parallel — BLR does not need to block the designer search. The IP clause goes into the package at contract signature, not at initial send. Flag it in your send email: "IP terms subject to counsel review before contract execution."

Step 5 — Choose Variant A or Variant B (5 min) - Variant A (freelance, $2,000–$5,000): tighter scope, faster, peer-to-peer tone - Variant B (agency, $8,000–$20,000): broader scope, brand guidelines included, strategic-partner tone

Pick one based on budget and desired output depth. You can send both as alternates if you want bids from both categories.

Step 6 — Export to PDF for Drive (10 min) Open the chosen engagement package in a browser (it has print CSS linked), use browser Print → Save as PDF. Upload to your Drive folder for designer meetings. Use the file name pattern: Raxx-Brand-RFP-[VARIANT]-2026-06-05.pdf

Step 7 — Send (varies by outreach channel) Email or DM the designer with the cover letter (copy from cover-letter-variant-a-freelance.md or cover-letter-variant-b-agency.md) and attach the engagement package PDF plus the brand reference assets (wordmark SVGs, brandmark PNGs, palette.md, type-system.md).

Step 8 — BLR returns IP clause redline; swap into contract (async) When BLR returns ip-terms-clause.md with edits, use their version in the final contract. Do not sign any work agreement before BLR has reviewed the IP assignment clause.

Notes on brand deferral

Per project_brand_six_month_defer: the formal brand system was deferred until approximately 2026-11. This dispatch lifts that deferral in the sense that this package is built and ready to send. The deferral condition was operator confirmation of the Matthew/RAXX path — that condition is met when Matthew's response arrives. The package itself is complete today.

data-brand-placeholder attributes in the engagement package HTML (for the print version) follow the convention from project_brand_six_month_defer so swap-site fields are mechanical.