Raxx · internal docs

internal · gated

Placeholder Swap Table

Fill this table after Matthew Crosby's trademark response arrives. Every cell in the "Resolved value" column maps directly to a placeholder token used in both engagement packages. One fill here, then find-and-replace across both packages.

Primary trademark decision tokens

Token Option (a) — RAXX standalone Option (b) — MooseQuest parent, RAXX product Option (c) — Reposition / new name
[BRAND_NAME_PRIMARY] RAXX MooseQuest [NEW_NAME — TBD]
[BRAND_NAME_SECONDARY] (leave blank — not applicable) Raxx (leave blank — not applicable)
[TRADEMARK_STATUS] USPTO application pending, International Classes 9 and 42 USPTO application pending, International Classes 9 and 42 (under MooseQuest parent mark) Trademark strategy in review

Operator: circle one row above, then copy the resolved values into the "Resolved value" column below.

Resolved value column (operator fills)

Token Resolved value
[BRAND_NAME_PRIMARY] (fill after Matthew's response)
[BRAND_NAME_SECONDARY] (fill after Matthew's response, or leave blank)
[TRADEMARK_STATUS] (fill after Matthew's response)

Operator contact tokens (fill regardless of trademark decision)

These tokens are present in both packages and in both cover letters. Fill them now.

Token Resolved value
[OPERATOR_NAME] Kristerpher Henderson
[OPERATOR_LLC] MooseQuest LLC
[OPERATOR_EMAIL] kris@moosequest.net
[OPERATOR_BUSINESS_ADDRESS] 502 W 7th St, Ste 100, Erie, PA 16502-1333
[OPERATOR_PHONE] (fill if desired, or remove the field from the package)
[PACKAGE_DATE] June 5, 2026

Note: [OPERATOR_BUSINESS_ADDRESS] is the Northwest Registered Agent address. Never substitute the operator's home address.

Variant-specific tokens (pre-filled — verify before send)

These are already populated in the engagement packages but are listed here for audit visibility.

Token Variant A value Variant B value
[BUDGET_RANGE] $2,000–$5,000 $8,000–$20,000
[TIMELINE_WEEKS] 2–3 weeks 4–6 weeks
[PAYMENT_TERMS] 50% deposit on kickoff, 50% on final delivery 30% kickoff / 40% first-concepts approval / 30% final delivery

Complete placeholder inventory

The following tokens appear in the engagement packages. This list is the authoritative count.

In engagement-package-variant-a.md

  1. [BRAND_NAME_PRIMARY] — 14 occurrences
  2. [BRAND_NAME_SECONDARY] — 3 occurrences
  3. [TRADEMARK_STATUS] — 2 occurrences
  4. [OPERATOR_NAME] — 4 occurrences
  5. [OPERATOR_LLC] — 6 occurrences
  6. [OPERATOR_EMAIL] — 2 occurrences
  7. [OPERATOR_BUSINESS_ADDRESS] — 1 occurrence
  8. [OPERATOR_PHONE] — 1 occurrence
  9. [PACKAGE_DATE] — 1 occurrence
  10. [BUDGET_RANGE] — 2 occurrences
  11. [TIMELINE_WEEKS] — 2 occurrences
  12. [PAYMENT_TERMS] — 1 occurrence

Total in Variant A: 39 placeholder instances across 12 token types.

In engagement-package-variant-b.md

  1. [BRAND_NAME_PRIMARY] — 16 occurrences
  2. [BRAND_NAME_SECONDARY] — 3 occurrences
  3. [TRADEMARK_STATUS] — 2 occurrences
  4. [OPERATOR_NAME] — 4 occurrences
  5. [OPERATOR_LLC] — 6 occurrences
  6. [OPERATOR_EMAIL] — 2 occurrences
  7. [OPERATOR_BUSINESS_ADDRESS] — 1 occurrence
  8. [OPERATOR_PHONE] — 1 occurrence
  9. [PACKAGE_DATE] — 1 occurrence
  10. [BUDGET_RANGE] — 2 occurrences
  11. [TIMELINE_WEEKS] — 2 occurrences
  12. [PAYMENT_TERMS] — 1 occurrence

Total in Variant B: 41 placeholder instances across 12 token types.

After swap — verification checklist

Before sending, grep for any remaining [ characters:

grep -n '\[' engagement-package-variant-a.md
grep -n '\[' engagement-package-variant-b.md

Any line containing [ after swap is either an unfilled placeholder or a markdown link. Inspect each hit. Legitimate markdown links have the form [text](url) — they are fine. Anything matching [ALL_CAPS_UNDERSCORED] is an unfilled token.