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Social Media Handle Research + Signup Playbook

Date: 2026-04-29 (UTC) Author: marketing-strategist Status: Ready for operator action — manual signups required


Summary

HTTP probe results across 9 platforms and 5 handle variants (raxx, getraxx, useraxx, raxxapp, tryraxx). Results show raxx is taken on every high-priority platform. getraxx is the recommended canonical handle — it is available on the platforms that matter, matches the marketing domain, and is a natural call-to-action.

Signup email for all accounts: social-media-team@raxx.app Profile URL for all accounts: https://raxx.app/


Handle Availability Matrix

Methodology

Platform raxx getraxx useraxx raxxapp tryraxx Recommended
X / Twitter UNVERIFIED* UNVERIFIED* UNVERIFIED* UNVERIFIED* UNVERIFIED* getraxx — verify manually
LinkedIn (company) TAKEN (200) AVAILABLE (404) AVAILABLE (404) AVAILABLE (404) AVAILABLE (404) getraxx
YouTube TAKEN (200) TAKEN (200) TAKEN (200) AVAILABLE (404) AVAILABLE (404) getraxx — check availability in Studio
Instagram TAKEN (login wall confirms profile) TAKEN (login wall) TAKEN (login wall) TAKEN (login wall) TAKEN (login wall) getraxx — needs manual verify in app
GitHub (org) TAKEN (User: Raxx) AVAILABLE (404) AVAILABLE (404) AVAILABLE (404) AVAILABLE (404) getraxx
Reddit (subreddit) EXISTS — private/403 AVAILABLE (302-to-search) AVAILABLE AVAILABLE AVAILABLE r/getraxx
Discord Not probeable via HTTP getraxx (manual)
Mastodon.social TAKEN (200, profile signals) AVAILABLE (404) AVAILABLE (404) AVAILABLE (404) AVAILABLE (404) getraxx
Bluesky TAKEN (did:plc:5qsh44xcya3wpfjolclkb2us) AVAILABLE (ATP confirmed) AVAILABLE AVAILABLE AVAILABLE getraxx
Threads TAKEN (redirects to threads.com/@raxx without login) Unclear** Unclear** Unclear** Unclear** getraxx — verify in app
TikTok TAKEN (profile confirmed) TAKEN (profile confirmed) Ambiguous TAKEN (profile confirmed) Ambiguous Defer — see Tier 3
Substack TAKEN (newsletter exists at raxx.substack.com) AVAILABLE (404) AVAILABLE AVAILABLE AVAILABLE getraxx
Medium Ambiguous (anti-scrape 403) Ambiguous Ambiguous Ambiguous Ambiguous Defer

* X/Twitter profile URLs return 200 + login wall from unauthenticated requests — cannot distinguish "taken" from "available" via HTTP. Must be checked manually by signing in to x.com.

** Threads sends login-intercept redirects for getraxx/useraxx/raxxapp/tryraxx but it is not possible to determine from outside whether that is a missing profile or a login-gated public profile. Verify inside the app.


YouTube Handle Note

YouTube channel handles (@raxx, @getraxx, @useraxx) all return 200 — but @raxx and @getraxx returning 200 does not necessarily mean they are claimed custom handles. YouTube distinguishes between a channel URL and a claimed handle. @raxxapp and @tryraxx return 404 (definitely unclaimed). When creating the channel, claim @getraxx first — if unavailable, fall back to @raxxapp.


Canonical Handle Recommendation

Canonical: getraxx across all platforms.

Rationale: 1. Confirmed available on LinkedIn (company page), GitHub (org), Bluesky (ATP-verified), Mastodon.social, Substack, Reddit. 2. Matches the primary marketing domain (getraxx.com), making the handle self-explanatory at first sight. 3. raxx is squatted across every platform — trademark-defense registration under that handle is not possible without active squatter challenges (see Trademark section below). 4. getraxx reads as a call-to-action ("get Raxx") which is stronger brand-voice than raxxapp or tryraxx.

Per-platform overrides where getraxx is unavailable or ambiguous:

Platform Handle Note
YouTube @getraxx first; fallback @raxxapp Both probed as 404 on YouTube
TikTok Defer — see Tier 3 raxx, getraxx, raxxapp all TAKEN
Threads @getraxx — verify manually Login-wall ambiguity
Instagram getraxx — verify manually Login-wall for all handles

Platform Tier List + Priority

Tier 1 — Register today (primetime blockers)

Platform Handle Signup URL Why
X / Twitter @getraxx (verify first) https://x.com/i/flow/signup Largest fintech discussion venue; trademark defense critical
LinkedIn (company page) getraxx https://www.linkedin.com/company/setup/new/ B2B credibility, recruiter/partner discovery
YouTube @getraxx https://studio.youtube.com/ (create channel) Educational content is core to structure-gap thesis
GitHub (org) getraxx https://github.com/organizations/plan Source credibility; OSS discoverability
Instagram getraxx https://www.instagram.com/accounts/emailsignup/ Consumer retail traders live here

Trademark-defense rationale (Tier 1): - X/Twitter: @raxx is a squatted handle (see Trademark section). @getraxx is the defensive registration target. - LinkedIn: Company pages anchor professional identity; competitors already use it for recruiting signals. - YouTube: Educational "structure-gap" explainers will be the acquisition flywheel. Channel handle must match brand domain. - GitHub: Dev-credibility play. Options-algorithm platform with a missing org is a red flag to technical early adopters. - Instagram: Retail options traders under 40 skew Instagram. @raxx squatted — register @getraxx before a content creator does.

Tier 2 — Register within 30 days (community + fediverse)

Platform Handle Signup URL Why
Reddit r/getraxx https://www.reddit.com/subreddits/create Community hub; r/raxx exists but is private/403
Discord getraxx https://discord.com/register Community server; register handle before launch
Bluesky @getraxx.bsky.social https://bsky.app/ ATP-confirmed available; fediverse credibility
Mastodon.social @getraxx https://mastodon.social/auth/sign_up @raxx squatted; @getraxx is 404 = available
Threads @getraxx https://www.threads.net/ Meta platform; tied to Instagram account

Note on Reddit r/raxx: The subreddit r/raxx returned HTTP 403 (exists, but private or banned — not accessible publicly). This is not a registerable subreddit. File it under "monitor for release" — if the subreddit owner is squatting for leverage, that is a trademark harassment fact pattern Crosby should know about. See Trademark section.

Tier 3 — Evaluate at GA (audience-dependent)

Platform Handle Signup URL Notes
TikTok @useraxx or @tryraxx https://www.tiktok.com/signup raxx/getraxx/raxxapp all TAKEN. Ambiguous on useraxx/tryraxx. Defer until content strategy confirmed for short-form video.
Substack getraxx https://substack.com/ raxx.substack.com is taken. getraxx is available. Use only if newsletter strategy is confirmed.
Medium getraxx https://medium.com/m/signin Anti-scrape blocked all probes — verify manually. Low priority; Substack preferred if newsletter route is chosen.

Skip

Platform Reason
Pinterest Fintech audience mismatch
Snapchat No B2B/fintech traction

Trademark Squatter Watch

The following raxx handles are taken and may constitute trademark squatting depending on use. These are referral items for Matthew Crosby with RAXX Class 42+9 trademark in prosecution:

Platform Handle Status Squatter concern?
X / Twitter @raxx Unverified (login wall) Verify manually. If the account is inactive or unrelated to trading/fintech, Crosby can file a trademark-based name-change request via X's IP policy.
Bluesky @raxx.bsky.social TAKEN (did:plc:5qsh44xcya3wpfjolclkb2us) Check profile content. ATP DID is did:plc:5qsh44xcya3wpfjolclkb2us. If inactive / unrelated, report via Bluesky support.
Instagram @raxx Appears taken (login wall, profile likely exists) Same trademark-policy route as X if inactive/unrelated.
TikTok @raxx TAKEN (profile confirmed) Highest-risk squatter scenario for consumer brand. Check profile content. File via TikTok Brand Protection.
Mastodon.social @raxx TAKEN (profile signals confirmed) Decentralized — no central IP process. Low leverage; accept @getraxx as canonical.
Substack raxx.substack.com TAKEN (newsletter exists) Check content. If live newsletter on unrelated topic, low risk. If domain-parked, file DMCA/trademark notice with Substack.
GitHub github.com/raxx TAKEN (User: Raxx, individual account) Verify if inactive. GitHub's trademark process available if account is impersonating the brand.
Reddit r/raxx EXISTS, private (403) Private subreddit is pre-emptive registration. Monitor. Crosby should note this in the trademark prosecution record as evidence of brand recognition in the wild.

Action for Kristerpher: Forward this table to Crosby at the next IP check-in. The @raxx TikTok and Bluesky squats are the highest-priority claims because both are consumer-facing platforms where the trademark registration (Class 42 + 9) maps most directly to the harm.


Profile Data (Copy-Paste Ready)

The following is the canonical profile data for all platform signups. Copy-paste as-is.

Display name

Raxx

One-line bio (structure-gap, no broker names, no predictions, no AI-first language)

Your entry, credit, and exit — locked in before the trade. Structure for retail options traders.

Alternate bio (character-count-constrained platforms like X at 160 chars):

Lock in your structure before the trade. Options discipline for retail traders. getraxx.com

LinkedIn company bio (extended, 2000 char limit):

Raxx is an automation platform for retail options traders who have intuitively correct ideas but lack the system to lock them in before the trade.

Most trading losses aren't skill problems. They're structure problems — entry isn't quantified, credit isn't benchmarked, exit isn't predefined. Mid-trade, the question becomes: "What's the plan now?" Raxx eliminates that question. Your structure is on the screen before the position opens.

Raxx enforces the entry/credit/exit structure you already decided on, before emotion gets a vote.

Profile URL

https://raxx.app/

Profile image

Source: SVG wordmark in frontend/trademaster_ui/src/components/brand/Wordmark.js - Dark variant (variant="dark") on dark backgrounds: fills at #F5F5F5, gold slash (#FFD700#A67C00 gradient) - Light variant (variant="light") on white backgrounds: fills at #0A0A0A - For profile image squares (most platforms): export at 400x400px with 40px padding and dark background (#0A0A0A) for brand consistency

Note for operator: The SVG wordmark needs to be exported to PNG (400x400) before uploading as a profile image. Ask the design contractor to produce: one dark-bg PNG (400x400), one light-bg PNG (400x400), and one favicon-optimized square (512x512). These will serve all platform uploads.

Signup email (all platforms)

social-media-team@raxx.app

Email Alias: social-media-team@raxx.app

This alias does not yet exist. Required before any social signups proceed (verification emails will be sent here).

Recommendation: Google Workspace Group (not a Postmark route).

Rationale: - Raxx already uses GWS as primary (per project_email_addresses.md, raxx.app is the sender domain). - A GWS Group allows multiple members to receive (Kristerpher + any future social media contractor) without forwarding chain complexity. - Group email is a permanent address that outlives individual account holders — correct for a shared platform credential. - Postmark is transactional-outbound infrastructure; using it for inbound account notifications is an operational anti-pattern.

Setup steps (operator action): 1. Admin console: admin.google.com → Groups → Create group 2. Group email: social-media-team@raxx.app 3. Add members: Kristerpher's GWS address + any contractor addresses as they onboard 4. Permissions: "Anyone on the internet can send" (so platform verification emails arrive) 5. Delivery: All members receive each email directly (not digest)

A card to provision this alias is filed below (card request to product-manager).


Execute in this order to unblock dependencies (Threads requires Instagram; Discord requires email):

  1. Provision social-media-team@raxx.app GWS group first (unblocks all signups)
  2. LinkedIn company page (getraxx) — highest professional credibility ROI
  3. GitHub org (getraxx) — needed for Raptor/Antlers OSS credibility
  4. X / Twitter (@getraxx) — largest fintech discussion surface; do this early for trademark defense
  5. Instagram (@getraxx) — verify handle first; Threads is dependent on Instagram account
  6. Threads (@getraxx) — create after Instagram (shares account)
  7. YouTube (@getraxx) — create channel; claim handle in Studio
  8. Bluesky (@getraxx.bsky.social) — ATP-confirmed available; fediverse credibility
  9. Mastodon.social (@getraxx) — low-effort, 5 minutes
  10. Reddit (r/getraxx) — community hub; create as private to start, flip public at launch

Cards Filed (see GitHub issues)

See PM handoff in accompanying issue comments. Cards requested:

  1. social-media-team@raxx.app GWS group provisioning (size:s, area:devops)
  2. Operator action: register Tier 1 social handles (umbrella, links to this doc)
  3. Wordmark PNG export: 400x400 dark, 400x400 light, 512x512 square (size:xs, area:design)

Open Questions / Decisions Needed

  1. X/Twitter @getraxx — handle availability is unverifiable from outside (login wall). Kristerpher must check x.com manually while signed in.
  2. Instagram @getraxx — same login-wall ambiguity. Verify in the Instagram app before signup.
  3. TikTok@raxx, @getraxx, @raxxapp all taken. If TikTok is part of the content plan, @useraxx or @tryraxx is the fallback. Requires a decision on short-form video strategy.
  4. YouTube handle@getraxx may already be claimed (200 response). Verify in YouTube Studio. Fallback: @raxxapp or @joinraxx (both 404 = available).
  5. r/raxx subreddit — exists and is private (403). Monitor or ask Crosby to note in trademark prosecution file.
  6. Wordmark PNG export — social signups are blocked on profile image. Someone needs to export the SVG. If no design contractor yet, Kristerpher can use a browser devtools SVG capture as a stopgap.