Status: stub (created 2026-04-29 as part of #215 — Founders offer retirement). Full hero strategy to be authored by ux-designer / marketing strategist. §7 is populated here to satisfy the handoff reference in Founders Promo epic (#204).
§1 — Positioning summary
See positioning.md.
§2 — Core messaging
See messaging.md.
§3 — Differentiation
See differentiation.md.
§4 — Competitive landscape
See competitive-landscape.md.
§5 — Pricing rationale
See pricing.md and pricing-v2.md.
§6 — Persona
Primary: "Weekly Income Pat" — retail options trader, weekly strategies, $10k–$100k book. See positioning.md for full persona spec.
§7 — Handoff items (implementation)
Open items for downstream execution teams:
Passkey-only auth — no password fallback. See ADR 0001.
GDPR data-subject rights on all tiers. See ADR 0003.
Paper trading ungated (Free tier full access). See pricing.md feature matrix.
Tier-gate engineering: retention depth, concurrent strategies, AI proposal quota, rate limits. See pricing.md implementation implications.
Waitlist signup and conversion flow. See #107.
Founders promo implementation. See Founders Promo epic (#204) for the current offer: time-based engagement loop, 3 months free paper trading on Founders signup, with additional time earnable via feedback and referrals. The original below-sticker waitlist offer is retired (decision on record 2026-04-23 per #215).
Pricing page on getraxx.com. See #124. Must not reference the retired offer; must reflect the Founders Promo epic (#204) offer.