Social Media Handle Research + Signup Playbook v2

Date: 2026-04-30 (UTC) Author: marketing-strategist Supersedes: docs/marketing/social-media-handles-2026-04-29.md Status: Ready for operator action — manual signups required

Context: Why This Doc Exists

The 2026-04-29 research recommended @getraxx as the canonical handle. Two blockers emerged:

1. @getraxx turned out to be taken on X/Twitter (confirmed post-research by Kristerpher).
2. PR #650 (BLR research) flagged reputational risk on @raxxapp due to a prior adult-entertainment business registered under "Racks to Riches LLC" — active in registration paperwork, cached SEO, and dormant social handles, even though raxxapp.com is currently NXDOMAIN.

Kristerpher selected raxxhq (2026-04-30) as the new canonical. This doc covers full availability research, domain status, SEO sanity, trademark notes, and the signup playbook for @raxxhq.

Methodology

• HTTP HEAD/GET probes against public profile URLs, 2026-04-30 (UTC)
• GitHub: api.github.com/users/<handle> — authoritative, no anti-scrape. 404 = available.
• Bluesky: ATP com.atproto.identity.resolveHandle endpoint — authoritative. "Unable to resolve handle" = available.
• LinkedIn: Chrome UA GET, 404 = available; 999 = anti-scrape (ambiguous).
• X/Twitter: publish.twitter.com/oembed with handle URL — returned full 404 error page ("Nothing to see here / this page doesn't exist") = handle not taken.
• YouTube: Chrome UA GET + body content analysis. 200 + channel title signals = taken. 404 = available.
• Reddit: JSON endpoint + redirect target. Redirect to subreddits/search.json?q=<name> = subreddit does not exist (available). 403 = exists but private.
• Mastodon.social: Direct profile URL. 404 = available.
• Substack: Newsletter subdomain. 404 = available.
• TikTok: Body content analysis. "Couldn't find this account" signal = available.
• Instagram: ALL unauthenticated requests redirect to accounts/login/?next=... regardless of whether the profile exists (confirmed via baseline probe of a known-nonexistent handle). Cannot determine availability via HTTP. Needs manual app check.
• Threads: Same redirect behavior as Instagram for both existing and nonexistent handles (confirmed via baseline probe). Cannot determine availability via HTTP. Needs manual app check.
• Domains: Cloudflare DNS-over-HTTPS (dns-query, RFC 8484). Status 3 = NXDOMAIN = domain has no A record / is not actively hosted. Certificate transparency logs (crt.sh) used to assess prior activity.

Handle Availability Matrix — @raxxhq

YouTube: "Raxx HQ" Channel at @RaxxHQ

A YouTube channel with the display name "Raxx HQ" exists at youtube.com/@raxxhq.

• Channel ID: UCZAuPt-9g6ieesK7gpdVjiQ
• Subscribers: 39
• Video content: marked "Not available" (channel appears empty or private)
• Channel description: empty

This is a low-activity channel (39 subscribers, no visible content, empty description) registered under a name that directly parallels our brand. It is plausibly a dormant squatter or an unrelated coincidence.

Recommended path: After creating the YouTube channel, attempt to claim @raxxhq via YouTube's standard handle claim process. YouTube allows channel owners to request handle transfers for trademark conflicts. If the claim fails at launch: - Fallback handle: @raxxhq_official or @raxxhq_app (both unclaimed at time of research — verify before use) - Flag to Crosby at next IP check-in: YouTube channel ID UCZAuPt-9g6ieesK7gpdVjiQ, 39 subscribers, display name "Raxx HQ", no content, empty description. Trademark-based handle transfer request is viable once Class 42/9 registration issues.

Per-Purpose Handle Availability

The prior research explored a "raxxapp-support" model. Adapted to raxxhq naming convention:

Decision required on whether per-purpose handles are part of the ops plan. See "Decisions Needed."

Domain Status: raxxhq.com

Interpretation: raxxhq.com has never been registered or hosted. This is the cleanest possible domain status — no prior use, no cached SEO, no certificate history, no trademark baggage.

Recommendation: Acquire raxxhq.com defensively. The primary product domain is raxx.app. raxxhq.com should be acquired as a defensive redirect to raxx.app. Cost is ~$10/year at any major registrar. This prevents a third party from registering it to capitalize on the @raxxhq social presence once established.

For contrast — raxxapp.com status:

This confirms the prior BLR research: raxxapp.com was live (certificates prove real HTTPS hosting), is now dark (NXDOMAIN), but carries SEO, registration, and trademark history. The raxxhq pivot correctly sidesteps this.

SEO / Search-Association Sanity

DuckDuckGo search for "raxxhq": no indexed results (zero results page).

Certificate transparency search for raxxhq.com: no certificates found — domain has never been used to serve HTTPS traffic.

Assessment: raxxhq is a term with near-zero existing search index footprint. Ideal — the brand registers the term from a clean slate. No confusion risk, no negative association, no SEO cleanup required.

Trademark Distinctiveness Note

"raxxhq" reads as RAXX + HQ (headquarters / company shorthand — a common brand suffix pattern).

Effect on pending RAXX mark (Class 42 + 9): - "HQ" is a generic, non-distinctive suffix. It does not add or subtract from the distinctiveness of "RAXX" as the protectable element. - Using @raxxhq as a social handle does not create a new trademark. The mark being prosecuted is RAXX, not RAXXHQ. - The @raxxhq handle registrations are consistent with the RAXX trademark prosecution and do not create a new filing obligation. - The YouTube channel "Raxx HQ" (UCZAuPt-9g6ieesK7gpdVjiQ) should be noted to Crosby as a potential third-party use of a confusingly similar name. Even at 39 subscribers, it is a fact pattern to preserve in the prosecution record.

Flag to Crosby: YouTube channel ID UCZAuPt-9g6ieesK7gpdVjiQ ("Raxx HQ", 39 subscribers, empty content, empty description, at @raxxhq). Note in prosecution record. When Class 42/9 registration issues, YouTube trademark handle transfer is available.

Comparison to Prior Canonical @getraxx

@raxxhq is the stronger canonical across every relevant dimension except YouTube, which has a clear reclamation path.

Platform Tier List + Signup Playbook

Tier 1 — Register immediately (launch blockers)

Tier 2 — Register within 30 days (community + fediverse)

Tier 3 — Evaluate at GA (audience-dependent)

Skip

Signup Execution Order

Execute in this order to unblock dependencies (Threads requires Instagram account):

1. Provision social-media-team@raxx.app GWS group (unblocks all signup verification emails)
2. X / Twitter (@raxxhq) — highest-priority; confirmed available; trademark defense
3. LinkedIn company page (raxxhq) — professional identity anchor
4. GitHub org (raxxhq) — OSS credibility; needed before any code repos move under the org
5. Instagram (@raxxhq) — verify in-app first; blocks Threads
6. YouTube (@raxxhq) — create channel; attempt handle claim in YouTube Studio
7. Threads (@raxxhq) — after Instagram (shares account)
8. Bluesky (@raxxhq.bsky.social) — ATP-confirmed available; low effort
9. Mastodon.social (@raxxhq) — 5 minutes
10. Reddit (r/raxxhq) — create private; go public at launch

Profile Data (Copy-Paste Ready)

Display name

Raxx

One-line bio

Your entry, credit, and exit — locked in before the trade. Structure for retail options traders.

Alternate bio (160-character constraint — X, TikTok):

Lock in your structure before the trade. Options discipline for retail traders. raxx.app

LinkedIn company bio (extended, 2000-character limit):

Raxx is an automation platform for retail options traders who have intuitively correct ideas but lack the system to lock them in before the trade.

Most trading losses aren't skill problems. They're structure problems — entry isn't quantified, credit isn't benchmarked, exit isn't predefined. Mid-trade, the question becomes: "What's the plan now?" Raxx eliminates that question. Your structure is on the screen before the position opens.

Raxx enforces the entry/credit/exit structure you already decided on, before emotion gets a vote.

Profile URL

https://raxx.app/

Signup email (all platforms)

social-media-team@raxx.app

Profile image

Export the SVG wordmark to PNG at 400x400 (dark background, #0A0A0A) and 512x512 (square) before any platform signup. See prior research doc for wordmark source path.

Per-Purpose Handle Convention — Decision Required

The prior "raxxapp-support" model maps to raxxhq-support (hyphen) or raxxhqsupport (no separator). Both are available on GitHub, Bluesky, and Mastodon.

Option A — Hyphen (raxxhq-support): Readable. Works on GitHub, LinkedIn, Mastodon.

Option B — No separator (raxxhqsupport): Works everywhere. Slightly harder to read.

Option C — Underscore (raxxhq_support): Works on Mastodon; inconsistent on many platforms.

Recommendation: Option A as primary, Option B as fallback where hyphens are rejected. The per-purpose handle model is only worth implementing if a dedicated support/status social presence is part of the ops plan — see "Decisions Needed."

YouTube Squatter Watch — Crosby Referral

Decisions Needed (Blocking Signup)

1. YouTube @raxxhq is TAKEN. Channel "Raxx HQ" exists with 39 subscribers and no content. Decision: (a) attempt YouTube trademark handle transfer now via self-service, (b) wait until trademark registration issues and file formal claim, or (c) register under fallback @raxxhq_official immediately and pursue transfer later. Recommendation: attempt self-service claim first (free, low effort), then escalate to Crosby if rejected.

2. Instagram / Threads availability unknown. Both platforms redirect all unauthenticated requests to login regardless of profile existence — no HTTP probe can determine status. Kristerpher must verify @raxxhq availability in the Instagram app before signup. Threads depends on Instagram.

3. Per-purpose handles: yes or no? The raxxhq-support model requires a decision on whether a separate support social presence is part of the ops plan. If yes, Option A (raxxhq-support) is the naming convention. If no, skip and route support via support@raxx.app only.

4. raxxhq.com defensive acquisition. Domain is unregistered, no prior use, ~$10/year. Recommendation: acquire via Cloudflare Registrar for consolidation with raxx.app. Set up a redirect to raxx.app immediately.

5. social-media-team@raxx.app GWS group. Prerequisite for all signups. Not yet provisioned. Provision before any signup session begins.

Cards for product-manager

1. Provision social-media-team@raxx.app as a Google Workspace Group (size:s, area:devops) — confirm if already open from prior research
2. Acquire raxxhq.com at Cloudflare Registrar + configure redirect to raxx.app (size:xs, area:devops)
3. Operator action card: register Tier 1 social handles (@raxxhq on X, LinkedIn, GitHub, Instagram, YouTube) — umbrella card linking this doc
4. Wordmark PNG export: 400x400 dark, 400x400 light, 512x512 square (size:xs, area:design) — confirm if already open from prior research