Raxx · internal docs

internal · gated

Raxx — heartbeat Brand Engagement Package

Status: Ready to send. Follows up the introductory call held Wednesday, June 17, 2026.

Package contents

File Purpose
cover-note.md Warm personal note from Kristerpher to Dima Lepokhin. Send this as the email body.
brand-brief.md One-page brand brief: who Raxx is, the thesis, the visual direction, what we are asking heartbeat to explore. Attach or inline.
scope-and-rfp.md Full scope, deliverables checklist, RFP response instructions, timeline, and budget structure. This is the primary engagement document.

Send instructions

  1. Email to hello@heartbeat.ua, addressed to Dima Lepokhin.
  2. Email body: paste cover-note.md contents.
  3. Attachments: brand-brief.md and scope-and-rfp.md as PDF exports or inline.
  4. Sender: kris@raxx.app (Kristerpher Henderson).
  5. Subject line (suggested): Raxx — brand identity engagement / following up our June 17 call

Key commercial values set in this package

Item Value set Operator confirm?
RFP response window 2 weeks from send (on or before July 10, 2026) Confirm
Brand deliverables target Sufficient lead time to support a 2026 public launch Confirm
Budget approach heartbeat proposes their fee; no figure named by us Confirm
Timeline from kickoff 5–7 weeks per the milestone sequence in scope-and-rfp.md Confirm
Revision rounds included 2 structured rounds Confirm
IP terms status Draft only — must be reviewed by trademark counsel before any contract is signed Note
Phone number Omitted from this package — contact via kris@raxx.app only Confirm
Trademark status "RAXX application deferred; MOOSEQUEST application in preparation" per 2026-06-08 status doc Confirm

Source material used

IP note

The IP terms clause in scope-and-rfp.md Section 6 is a plain-English working draft. Do not send a contract without attorney review. The BLR flag is preserved in the scope document.